As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Levi's jeans need no introduction—seriously, they inspired a recent Beyoncé track, and the brand is adored by our editors and ...

Beyoncé’s song “Cuff It” may have been the song of the summer in 2022, but Reese Witherspoon is bringing new meaning to the ...

Queen Bey’s Levi’s ads nod to her own past and the denim brand’s deep archives, including the classic"‘Laundrette" and "Pool ...

A reliable pair of jeans is a closet staple, and it doesn’t get more classic than Levi’s jeans. Levi’s has been around for ...