The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.

Ultimately Carolyn got a chance to see one group of women who felt like afro hair or natural hair wasn't 'neat' while the other side of her family believed curly hair is beautiful in a spiritual ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

We tested seven products from the Super Fan Bundle on 3B/3C curly hair — here’s our honest ... the world stopped. Beyoncé gave fans access to some of the products she uses to maintain her ...

Beyoncé has arrived at Ulta ... the brand in February 2024 as her answer to hair care for all, with a special focus on science-backed products for curly, kinky and coily hair.