As Chief Strategy Officer at Linqia and co-host of the Creator Economy Live podcast, Keith Bendes is a top voice in ...

Over the years, I’ve identified five types of goals that successful companies use to set their long-term direction.

The Tesla brand is in trouble, according to branding consultant Allen Adamson, who says the car company is facing headwinds ...

With retail disruption and cultural divides reshaping the marketplace, The Honest Company’s CEO shares how operational ...

A North Star isn’t just a catchy tag line or mission statement—it’s the central idea that aligns your brand’s story, strategy, and goals.

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Dopamine design aims to make finance feel more like a dynamic part of a lifestyle rather than a list of tedious financial ...

A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

What's the top security software to keep your PC safe? We've tested, reviewed, and rated more than 40 apps to help you choose the best security suite to protect your devices and data. When the IBM ...