Media companies are anticipating a stabilization in ad spending in 2025, along with potential growth for the platforms that ...

If you're curious how the word gets out in the gaming world, here are the 10 Most Iconic Video Game Ad Campaigns ...

In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

The top advertising agents can no longer rely on the economy of scale and backroom deals to dominate this sector. Obviously, the winning big ad agencies in this era of specialization have the most ...

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

For the next 48 hours only, get the top leaderboard ad on smdp.com for an entire month at the unbeatable price of just $499 (normally $1,200). Your ad will receive 100,000 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...