Operant conditioning (behavior modification) is a metaphor for accountability. B.F. Skinner was an experimental psychologist at the University of Minnesota in the 1940s whose name and work came to ...

If you’ve ever struggled with addiction or wondered why breaking one habit often leads to another, these may be the deeper ...

Triple-digit temperatures have become the summer norm for some regions of the U.S. Whether or not that’s true in your area, it’s important to pick a central air conditioning system that won ...

Replacing or buying a new central air conditioning system can be a huge expense, so you’ll want to get it right. To peg down systems that are likely to last, we measure and track the ...

The key word being neurobiological. When in the throes of raising a neurodivergent child, it’s easy to forget that their behavior is rooted in biology. That's partly because there is no ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

What We Love: It is free of everything: sulfates, parabens, phthalates, PEGs, and even fragrance, leaving us with literally nothing to complain about. What We Don’t Love: If we had to ...