A lot. As the winter months wane and temperatures rise, shoppers start stocking up on spring essentials, according to analysis from Bazaarvoice compiled from shopper behavior on the company's network ...

While shoppers revelled in their Black Friday and Cyber Monday deals, a different type of challenge was playing out behind-the-scenes with Bazaarvoice’s Holiday Preparedness Program. After a ...

Artificial Intelligence is increasingly influencing how brands approach personalisation and loyalty, with data showing that ...

Sara Spivey is the chief marketing officer of Bazaarvoice. She has more than 30 years of marketing, strategy and leadership experience with industry-leading organizations. Before joining ...

Almost a third of shoppers in the UK have said that personalisation assisted by artificial intelligence (AI) increases their loyalty to brands, according to research from Bazaarvoice. The content ...