Opinion
Navigating the current DEI landscape: What Australian companies need to know
The conversation around Diversity, Equity, and Inclusion (DEI) has never been more heated and controversial.In the US, recent political decisions have put DEI policies under the spotlight, fuelling an ...
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Google Maps is 20 years old: How local guides are redefining future of local search
By 2020, BazaarVoice's Shopper Experience Index reported that brands were actively using UGC to foster trust and engagement. The report highlighted that consumers were hijacking product pages ...
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AI-powered personalisation drives $229bn in sales as 44% of UK shoppers prioritise tailored offers across onsite and social media
According to Bazaarvoice’s latest Shopper Experience Index, 44% of UK shoppers say personalised discounts and promotional offers are the most influential content when it comes to sharing a product or ...
TikTok’s future is uncertain, but ‘throwing money’ at alternatives may not help
TikTok is dead. Long live TikTok. After being effectively outlawed in the U.S. after a Supreme Court ruling, the viral video platform briefly shut down late Saturday. A head-spinning series of events ...