Poppi competitor Ollipop commented on videos ... "Lets stop with the out of touch bs please!" she began in her caption. "We can absolutely have iconic marketing if we put in EFFORT," she continued.

TikTok user Isabella Lanter created a video explaining where she believed the company went wrong and how Poppi could have done the marketing. “Let’s stop with the out-of-touch bs please ...

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a TikTok addressing the backlash Jake Shane/TikTok; Cindy Ord/Getty Drink ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent full-size vending machines to 32 social media influencers as part of a ...

Poppi, a trendy flavored-beverage brand, has faced notable backlash online due to a recent Super Bowl marketing campaign. The company loaned out branded vending machines to influencers as part of ...

A wave of anti-extravagance is afoot within the influencer marketing space — and it can be a minefield for brands. Prebiotic soda company Poppi caused an online firestorm earlier this month when ...

Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt went everywhere but required some clean-up. Buttermilk’s Jamie Ray ...

It's hard to have missed the recent backlash that the prebiotic soda brand Poppi has been facing after sending full-size vending machines to influencers around the US. The key insight from the ...