The football final in the USA is an unparalleled TV spectacle. The IT industry is also taking part in the competition to burn ...

Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Apple's iconic "1984" commercial, which introduced the Macintosh ... by the fictional "Big Brother," a veiled allegory for IBM. The ad concludes with the voiceover stating, "On January 24th ...

“The juxtaposition between the alternative of IBM and HP and Dell and this was ... But the halftime advertising landscape after the Apple commercial was not just defined by its ever-increasing ...

The theory is that the commercial pays homage to George Orwell’s dystopian novel, "1984," and that the blue-gray tones of the imagery symbolize IBM, Apple’s biggest competitor at the time ...