Here’s where it gets even more interesting: display keywords function as both content and audience targeting. Your ads can appear on websites, apps, or videos that don’t even include your ...

Over 300 malicious apps engaged in a massive ad fraud and credential and credit card theft campaign have been downloaded over ...

Apple has been fined $162M by France’s competition regulator for the way App Tracking Transparency is implemented, stating ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The ...

With India in the throes of the IPL, Zepto has started featuring ads for Parimatch - an illegal betting site - on its ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ...

Spotify announced Gen AI ads, among other changes to its advertising ... new partnerships with Google’s demand-side platform, Display & Video 360, and Magnite, with Yahoo DSP, Adform, and ...

France’s competition regulator argues that App Tracking Transparency allows Apple to abuse its dominant position.

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Apple has been fined €150 million in France as four EU nations investigate its tracking tool's impact on competition.

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...