Here’s where it gets even more interesting: display keywords function as both content and audience targeting. Your ads can appear on websites, apps, or videos that don’t even include your ...

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app's ad ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

ResponsiveAds, the leader in high-impact responsive creative ad technologies and services for brands, agencies, and ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ...

With the latest TikTok-style tools in the YouTube Shorts editor, creating standout videos just got a lot easier.

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

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France’s Competition Authority (Autorité de la Concurrence) has hit Apple with a €150 million ($162 million) fine over the ...

An account that goes by the handle "Walter Bloomberg" shared a snippet that reportedly came from National Economic Council ...