Many apps also feature interactive ads that advertisers can choose to display at certain key points during the in-app experience, ensuring a smooth transition for current users of the app.

PETALING JAYA: In-app advertising which is the display of paid ads within a mobile app is fast gaining prominence in the marketing space. Marketers are embarking on this mode of advertising apart ...

Summary: The U.S. Department of Justice has ruled that Google unlawfully maintained a monopoly over key segments of the ad ...

Google has an illegal monopoly in online advertising, U.S. District Judge Leonie Brinkema said today. Google is guilty of ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

The agreement, internally nicknamed Jedi Blue, gave Facebook preferential treatment when bidding through Google’s exchange ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

Future opportunities lie in integrating AR/VR for immersive ad experiences, monetizing gaming apps, and expanding ad networks across emerging digital platforms. As advertisers focus on ...

interruption? ads typically seen in browsers. Many apps also feature interactive ads that advertisers can choose to display at certain key points during the in-app experience, ensuring a smooth ...