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EA CEO Is Eager to Ramp Up Generative AI Use in Game Studios 'As Quickly As Possible'Despite the game industry's mixed feelings about generative AI, EA CEO Andrew Wilson is anxious to apply it wherever he can. In a call with investors on Tuesday, Wilson said he's working to ...
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EA CEO says the magic words 'Apex 2.0': It won't happen until after the next Battlefield, but 'this will not be the final incarnation of Apex'EA's latest quarterly financial call saw the execs wearing something of a hairshirt, with CEO Andrew Wilson having to cop to the underwhelming sales of Dragon Age: The Veilguard alongside the ...
It is unclear how this lessons or Wilson’s words will affect EA’s games going forward. The publisher has indicated that BioWare’s only upcoming project for the foreseeable future will be a ...
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