The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...

The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued ... The Rifleman bears a resemblance to American folk hero and frontiersman Davy Crockett ...

The 1990s saw cartoonish logos aimed at younger fans ... criticism for focusing on marketability instead of traditional sports design principles.