AJIO has come up with its latest campaign, ‘The Great Fashion Price Crash’. Marking a first for the brand, this campaign has been created entirely using Generative AI, reinforcing AJIO’s ...

The study also revealed that the usage of beauty marketplaces such as Nykaa and Purplle grew by 64%, whereas fashion platforms Myntra, AJIO, Tata CLiQ and Meesho saw a whopping 368% growth over ...

Up until now, Nykaa, the poster child in the Indian beauty ecommerce sector, has remained successful in impressing the industry with its growth. However, with competition intensifying from AJIO ...