UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

A'ja Wilson surprised Texas women's basketball with a visit when they got her signature A'One shoes before Final Four matchup with South Carolina.

The Skychaser Gore-Tex sneakers ($160) made a great first impression. I was immediately drawn to the minimalist design and ...

Nike says, "More Air, less bulk. The Dn8 takes our Dynamic Air system and condenses it into a sleek, low-profile package.

Hear us out: the Adidas ‘BW Army’ is the GOAT GAT. The latter acronym isn't a “skibidi toilet”-adjacent morsel of Generation Alpha slang: it's short for German Army Trainer, and it refers to one of ...

Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed ...

Experience Atlanta's culture on 404 Day with a new Adidas collaboration by The Athlete's Foot. Limited-edition Superstar ...

Reebok Basketball has signed DiJonai Carrington, a guard for the WNBA‘s Dallas Wings, to its ambassador roster. As part of the multi-year endorsement deal, Carrington will support Reebok brand ...

First teased a few weeks ago through the brand’s close friends feature on Instagram (the brand's big on community so it likes ...