The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, ...

After finally achieving profitability, the streaming platform wants to be a healthy alternative to “doom scrolling.” ...

In public relations, the name of the game is “earned media.” This is the PR term for a client appearing in the mainstream ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...