The good thing about digital marketing is that you can react quickly to these changes. If a product goes hot suddenly, you ...

IAB reports that most media companies haven't adopted AI despite positive results. Though half plan implementation by 2026.

It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

In public relations, the name of the game is “earned media.” This is the PR term for a client appearing in the mainstream ...

Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.