Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Report advocates breaking toxic masculinity stereotypes in advertising, promoting diverse and inclusive depictions of men.

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, reveals a revamped brand identity and architecture to offer ...