Digital elevator advertising is becoming an effective tool for fast-moving consumer goods (FMCG) brands to connect with target consumers, enhancing their promotional efforts, industry experts affirm.

Meta has officially announced new tools to help e-commerce and retail businesses for various purposes.Among the launched ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

He's handing over the keys to the furniture kingdom to his two sons, Josh and Michael, who have been co-CEOs of the company ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

The 21-year-old son of late “Crocodile Hunter” star Steve Irwin went shirtless for the photo shoot, baring his abs in nothing but variously colored boxers.

One writer details the industry's lack of support for Black women and points to the current titans in fashion: Tracy Reese, ...

SEOUL (AP) — A young actor’s suicide in South Korea. Allegations of an underage relationship. They are part of a growing ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

The son of Crocodile Hunter Steve Irwin is ditching his khakis and showing off his skivvies for Bonds underwear. He explains ...