Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, reveals a revamped brand identity and architecture to offer ...

Dutch fashion brand Merrachi faced backlash in France for an ad depicting the Eiffel Tower draped in a hijab. Critics, ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Mediaocean has announced that Innovid is the official name for its global ad tech business, following the merger with ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling ...

Some of the findings: 40% of people classified as “homeowners” were renters. When Adlook targeted “women 18 to 24,” only 18% ...

Published quarterly, the Ad Age-Harris Poll rankings are sourced from The Harris Poll’s daily brand tracking tool, QuestBrand ...