Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, reveals a revamped brand identity and architecture to offer ...

Dutch fashion brand Merrachi faced backlash in France for an ad depicting the Eiffel Tower draped in a hijab. Critics, ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Mediaocean has announced that Innovid is the official name for its global ad tech business, following the merger with ...

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling ...

Published quarterly, the Ad Age-Harris Poll rankings are sourced from The Harris Poll’s daily brand tracking tool, QuestBrand ...

At SXSW, Kelsey Goodman and Matt Miller talk us through the biggest shift ever in how advertising is done in-flight.

Officially, Innovid is the name of the global ad tech business under Mediaocean.The announcement:Mediaocean, the foundational ...

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at ...

In today’s competitive market, businesses constantly search for innovative and effective branding strategies. Traditional ...