Meet 15 companies that are turning ads and marketing into cultural moments
Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.
ET BrandEquity12h
The double-edged sword of live sports advertising: How brands, viewers, and platforms can win together
Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...
How To Protect Agency Clients’ Brand Reputations In Ad Placements
In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...
AppLovin Taps Into Retail Ad Market, But Growth Hinges On Big-Brand Adoption: Analyst
Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...
Why Absolut's 'bottle' print ad is the greatest of all time
Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...
Radio Ink13h
10-Year Marketing Study: Radio Ads Deliver 42% Profit Growth
A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.
ET BrandEquity10h
Hospitality brands should practice diversity, inclusion as shown in ads by them: IIM study
Hospitality brands must match their diversity and inclusion advertisements with genuine internal processes, according to IIM ...
Nasdaq7d
Universal Ads and Ramp Partner to Make TV Advertising Intuitive for Growing Brands
Now, Universal Ads will enable direct access to brand-safe, premium video, so these companies can tap into TV’s performance and accelerate their growth even further. “At Ramp, we build ...