Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Contributor Content Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Hospitality brands must match their diversity and inclusion advertisements with genuine internal processes, according to IIM ...

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.

Khushi Advertising, a leader in Out-of-Home (OOH) advertising, reveals a revamped brand identity and architecture to offer ...