Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass audiences, while publishers must enhance targeting and measurement capabilities.

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Hospitality brands must match their diversity and inclusion advertisements with genuine internal processes, according to IIM ...