Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

Shark Tank investor Kevin O'Leary shared a video clip via his Instagram on April 1, 2025, discussing how individuals need to ...

Over the past three decades, the advertising and marketing industry has undergone a profound transformation, largely driven ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Over the years, I’ve identified five types of goals that successful companies use to set their long-term direction.

Goldman Sachs analyst shares key takeaways from 2025 Shoptalk Conference, highlighting conversational and personalized ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Strategy games like Total War: Warhammer 3 foster vibrant modding communities with high-quality mods enhancing gameplay. Civilization 5's mods offer new civilizations, gameplay changes, and even ...

That strategy worked and played a big role in defending champion El Reno’s 48-45 win over Coweta in the Class 5A semifinals Thursday at Yukon High School. Thomas finished with 16 points, six rebounds ...