A mere five seconds in length ... In a nod to the roughly $5.5 million CBS charged for each 30-second national broadcast slot, the text in the Reddit ad also noted, “Big game spots are expensive ...

Reddit, the social news site and "frontpage of the internet" launched their first Super Bowl ad shortly after ... ad was only 5-seconds long. Super Bowl ads are not cheap — a 30-second spot ...

The 15-second ad is increasingly ... On average, about 5 percent of an audience viewing a 15-second commercial will give up on it. The number jumps to about 6 percent for 30 seconds and 6.5 ...