Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.
While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.
Flawed rocket launches by SpaceX and Blue Origin still leave both companies in position to dominate the space sector.
Despite the failure, Elon Musk appeared to see the bright side, posting: "Success is uncertain, but entertainment is guaranteed!"
MICHAEL BROWN is a Partner at Shield Capital, a Senior Distinguished Fellow at the Institute for Security and Technology, and former Director of the Defense Innovation Unit at the U.S. Department of Defense.
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Elon Musk versus Amazon founder Jeff Bezos: they both launched prototype rockets on the same day, a rivalry with billions of dollars at stake. SpaceX's Starship is fuelled by Musk's extraordinary ...
One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.
Amazon is providing a sneak peek at satellite containers that are being shipped to Florida for the launch of its Project Kuiper network.