If Kansas City created merchandise using the phrase, then they would likely owe Miami Heat president Pat Riley a pretty penny. Per NPR, Riley's company, Riles & Company, Inc., "owns at least six trademarks for variations of the phrase 'three-peat.

Former NBA head coach Pat Riley will make some cash if the Kansas Cit Chiefs win Super Bowl 59 to complete the three-peat.

Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word "three-peat." That could affect whether it appears on Chiefs merch, as they try to become the first NFL team to win three Super Bowls in a row.

"The Godfather" made a shrewd decision amidst his Lakers' run that could pay off handsomely if Kansas City wins Super Bowl LIX.

Miami Heat minority owner and president Pat Riley will be watching Super Bowl LIX intently hoping that the Chiefs beat the Philadelphia Eagles.

Kansas City Chiefs may have to rethink their championship merchandise as NBA legend Pat Riley's trademark on 'three-peat' creates legal hurdles for potential celebrations and sales.

Whenever the Chiefs find themselves in another tense game, they know they can count on quarterback Patrick Mahomes to lead them through the crisis.

Riley filed for trademark on the term just before the start of the 1988-89 season and embraced the quest for a three-peat. Scott says a batch of collared shirts with "three-peat" on them arrived in time for training camp.

Patrick Mahomes and the Kansas City Chiefs may have find a new phrase other than "three-peat" if they beat the Philadelphia Eagles thanks to a 1980s trademark owned by Pat Riley

Pat Riley, the current president and former head coach of the Miami Heat, owns half a dozen trademarks related to the word "three-peat." That could affect whether it appears on Super Bowl merch.

The Super Bowl LIX conversation surrounding the Kansas City Chiefs can hardly be mentioned without the subject of a potential "three-peat." A win in the big game would make Kansas City the league's first winner of three consecutive titles during the Super Bowl era.