Arch Madness, the four-day college basketball tournament, returns to the Enterprise Center in downtown St. Louis, generating millions of dollars for the local economy over the years.

From packed hotels to busy restaurants, St. Louis is cashing in as thousands of basketball fans flood downtown for Arch Madness.

Bradley basketball says it will take some time to consider what might be next after Sunday's 63-48 loss to Drake in the MVC Tournament title game.

The St. Louis Blues’ Dylan Holloway and the Nashville Predators’ Ryan O’Reilly are two of the top players to keep an eye on when these squads play on Sunday at 6 p.m. ET, at Enterprise Center. Looking for NHL tickets? Head to StubHub today and see your team live.

It’s Bradley vs Valparaiso in the MVC Tournament semifinals college basketball game. Follow for live score updates, game highlights from St. Louis.

Maroons, blues, yellows and reds – various shades of bright colors filled the stands of the Enterprise Center and a shiny, hardwood flooring covered the ice below. The bouncing of a bright, orange ball and the squeaking of shoes were not loud enough to overpower the noise of cheers blaring from the crowd.

Arch Madness begins Thursday in St. Louis. Here's what you need to know, including TV schedule, brackets and results for the 2025 championship.