We don't rush the brand campaign development process, so why should the strategy brand planning process be any different? So what can we do to deliver that 'killer' strategic brand plan?

Business development isn’t just about charisma or innate sales talent. It’s about mastering relationships, building credibility, and earning trust over time.

At high level, you follow a common three steps strategic planning process, namely Strategic Analysis; Strategy Development and Strategy Deployment. Environmental scan: Understanding the business ...

Christensen, Clayton M. "Managing the Strategy Development Process: Deliberate vs. Emergent Strategy." Harvard Business School Module Note 420-084, December 2019. (Revised November 2021.) ...

This course provides a strategic overview of the food product development process from the initial new product strategy and its influence on identification of product opportunities through to the ...