Philadelphia’s LOVE Park got a bit of a twist after the Philadephia Eagles' Super Bowl win. Jalen Hurts' MVP performance has sparked a lot of imagery surrounding the Eagles quarterback and the big red LOVE statue that sits in the plaza received a slight alteration.

Super Bowl LIX MVP Jalen Hurts wore a "Love, Hurts" Jordan Brand hoodie during the Eagles' 2025 Super Bowl parade.

Off the heels of its electric "Love, Hurts" campaign, which served to address Birds quarterback Jalen Hurts's haters directly, the brand replicated the name of the ad using the Philadelphia LOVE statue. Specifically, it added a comma after LOVE and propped up the word "HURTS" in big red letters.