As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

K-VIBE invites experts from various K-culture sectors to share their extraordinary discovery about the Korean culture.

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

These trends promise to redefine how manufacturing professionals and organizations leverage AR for innovation and growth.

While people wait for the iPhone's augmented reality apps to arrive ... task at hand—increases their efficiency. “The classic example is technical manuals,” says Ross Rubin, principal ...

Augmented reality is rapidly changing businesses across domains. Read out article to learn about the latest AR trends, ...

Augmented reality tech has become some of the most celebrated and forward-thinking in the last decade. As a more approachable ...

The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

For example, virtual reality headsets enable ... for competition by simulating a real match situation. Similarly, augmented reality glasses can project important data like player movement patterns ...

In the realm of immersive technologies, Europe stands at the forefront of innovation, driving the rapid expansion of the augmented reality (AR) and virtual reality (VR) market. With a meteoric rise ...