When Arch Manning arrived at Texas in 2023, he signed a multi-year NIL deal with Panini America. It was his first partnership ...

In this name, image, and likeness (NIL) era, the capabilities of players are also determined with the help of their deals’ ...

Arch Manning isn’t just stepping into the Texas Longhorns’ starting quarterback role—he’s stepping into the NIL spotlight ...

Texas Longhorns quarterback Arch Manning finally has the keys to the offense after spending the past two seasons behind Quinn ...

(KBTX) - Texas Rep. Mitch Little (R-District 65) bounced from one microphone to another on the House floor Monday, taking the ...

Texas quarterback Arch Manning joined forces with Colorado's Shedeur Sanders to promote Panini America, the world leader in officially licensed collectibles. Manning, who has NIL deals worth $6.

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that ...

None of Texas' spring storylines − no, not even Arch Manning's − have grabbed the nation's attention like what happened at ...

The Texas House gave preliminary approval to a bill that would allow universities to directly pay student athletes for their name, image, and likeness.

Steve Sarkisian outlines Texas football’s NIL strategy on Colt McCoy’s podcast, revealing why the Longhorns value culture, discipline, and smart spending. “I think NIL has been good for the ...

Two big Texas Tech athletics donors have been elected to lead the governing board of Texas Tech System and its five component ...