Campaign India13h
Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 ...
Campaign India19h
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...
Campaign India11h
Anirudh Sridharan
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...
Campaign India15h
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...
Campaign India16h
'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a ...
Campaign India17h
CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ...
Campaign India18h
AB InBev moves beyond sponsorships—Betting big on owned festivals
Bud X, last seen in 2019, is likely to make a comeback as AB InBev adapts to ad restrictions with ‘Yours To Take’ and ...
Campaign India16h
WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...
Campaign India15h
Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
Campaign India8d
Scaling smarter: Reinventing commerce media strategy for lasting impact
In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...
Campaign India11d
Apple and Google’s RCS deal: A messaging shake-up for marketers?
As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on ...
Campaign India13d
Adland under scrutiny: CCI raids top agencies over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...