Social media is inundated with Family Guy memes, and a particular one involving The Godfather resurfaces occasionally. Seth MacFarlane, creator and star of the long-running animated series, recently took to social media to explain the origins of the “it insists upon itself” meme that fans quote.

Even if you’ve never seen one of Family Guy‘s 400+ episodes, there’s a good chance you already know that Peter Griffin did not care for The Godfather. In fact, he’d go so far as to say that Francis Ford Coppola’s 1972 classic “insists upon itself.

In a season 4 episiode of Family Guy, as a panic room begins filling up with water, Peter Griffin makes a death bed confession: He “did not care” for The Godfather. His family loses it and an inane argument about the iconic film ensues,