The latest Super Bowl ad from the artist Kanye West, now known as Ye, has sparked an avalanche of jokes and memes online. It comes after West, who has a documented history of hate speech which has been particularly targeted toward Jewish people, posted a series of antisemitic remarks on X, formerly Twitter. He has now deactivated his account.

Kanye West's ability to spark conversation is one of his strongest suits. And this time, he did it in the most Kanye-esque way imaginable by releasing an expensive Super Bowl commercial that simultaneously made fans laugh,

Growing tolerance of Nazi imagery online set the stage for the rapper to tout a Shopify website selling swastika T-shirts.