Apple’s iPhone Sales Slipped Despite a Highly Anticipated AI Rollout
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.
Apple iPhone sales dip despite AI rollout
Sales of Apple iPhones dropped at the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.
The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.
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Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.
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Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.
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