Ford Motor Company (NYSE:F) introduced a new program called "From America, For America" that opens up employee pricing to all customers. The Detroit automaker said the handshake deal with every American will see consumers pay what Ford (NYSE:F) employees pay.

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers,

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the impact of President Trump's tariffs and ensuing trade wars, both of which are poised to have a devastating effect.