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Adweek on MSN10d
Infographic: What Is a Chief Marketing Officer, Anyway?
As the way people shop and consume media continues to change, so does the role of chief marketing officer. Case in point: ...
Elevating Investor Relations: The case for IR as a C-Suite role
Elevating Investor Relations is a new series examining the development and role of investor relations officers. This article ...
Josh Line, Former Paramount Chief Brand Officer, Joins Yahoo as CMO
In the new role, Line reports directly to Yahoo CEO Jim Lanzone, formerly CBS’s chief digital officer and CEO of CBS ...
Mountain Dew Is Releasing a New Flavor — but You Can Only Get It at One Place
Mountain Dew Mango Rush is the latest collab shaking up soda and snack pairings. Crafted to pair with pizza, the tropical ...
EXCLUSIVE: Ulta Beauty Appoints Lauren Brindley as Chief Merchandising and Digital Officer
Ulta Beauty has appointed Lauren Brindley as its new chief merchandising and digital officer, effective June 3. Brindley, who most recently served as CEO of Revolution Beauty, previously held senior ...
A Conversation With Vontier CMO Elaine Kanak On Reimagining The Marketing Function With A Laser Focus On Customer-Centricity And Organic Growth
As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...
Security Info Watch2d
Securonix appoints Ben Gibson as Chief Marketing Officer
Ben will spearhead the company’s global marketing strategy and execution, driving brand momentum and accelerating the next ...
Retail Dive18d
Madison Reed taps Athleta vet as chief marketing officer
Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.