Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
The partnership covers measurement across all Paramount platforms, including national and local broadcast, cable networks, ...
The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...
The announcement was made by Nielsen CEO Karthik Rao and Paramount Global co-CEO/CBS President and CEO George Cheeks, and ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...
George Cheeks, President and CEO, CBS and Co-CEO, Paramount Global, said: “Paramount and Nielsen are committed to addressing Television’s multiplatform future to the benefit of all of our ...
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
"This really is not about affordability. It's about getting the value we need for what we pay," Paramount Global co-CEO George Cheeks had said during the company's last earnings call in November.