Part of what makes quotes about being different so important is reclaiming the language of being unique. Own your weirdness, ...

I was searching for a firm that was (1) locally and nationally recognized for exceptional legal acumen; and (2) emulated a distinctive culture of kindness and creativity to its people, clients ...

The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Unless you can pinpoint what makes your business unique in ...