Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

Social media marketing can be highly effective in attracting audiences to your brand. However, to build and retain a loyal following, your social media posts must feature the right content mix. People ...

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The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...

Because trending topics change rapidly, keeping track of what’s hot on each social media platform can be challenging. However, catching a trend at the right time can offer a significant boost to your ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.