The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

Guest posting has become a cornerstone of content marketing strategies. It’s not just about building backlinks or increasing domain authority; it’s about creating meaningful connections, establishing ...

Public relations (PR) and marketing — two sides of the same coin, yet each plays a unique role in how businesses connect with ...

Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. The ...

One such tool is Adriel, a cutting-edge platform that provides real-time ad data, helping businesses significantly improve their return on investment (ROI). Making marketing decisions based on ...

Focusing the conversation around ROI can dissolve crucial language barriers between marketing and finance, InMarket CEO Todd ...

What do these activities contribute to the business's bottom line? Without proving their marketing ROI, it's almost impossible to justify your marketing budget. Unsurprisingly, companies want hard ...

However, when done right, influencer marketing can deliver impressive ROI, making it a worthwhile investment. Some ...

Our new guide, 3 Proven Strategies to Unlock 3x ROI with B2B Content Marketing, breaks down the core elements of an effective content marketing approach. Download this free resource to get expert ...