If it's the latter, you will have lots of examples of what not to do when writing your Tone of Voice Style Guide. 4. Create a style guide Once you have defined your tone of voice, it is vital to make ...

And it’s through our tone—informed by our brand personality traits and based on our creative platform—that our voice takes shape ... and the results that they yield. Here is an example of what that ...

To ensure that our communications carry a strong and consistent voice, use these personality traits as a guide.