We've seen unskippable ads on other platforms, such as YouTube, where you'll typically see such ads before a video starts (or, in the middle, if it's a longer video). While these are annoying ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

I just turned on my Roku and got an unskippable ad for a movie ... In a statement, a Roku representative confirmed that the annoying ads were something new the brand was testing out — based ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

In a statement originally provided to Campaign, Google explained: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both us ...

Users on Reddit shared their experiences, with many seeing a startup ad featuring the trailer for Moana 2. "I just turned on my Roku and got an unskippable ad for a movie, before I got to the ...