French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty… Get free access to tactical tips, invaluable insights, ...

into brand loyalty strategies within the expanding Web3 ecosystem. Reflecting on the challenges of the NFT market, Salnikov addressed how speculative practices in 2021 created skepticism around ...

DDB Group’s Adrian Ts’o says there will always be FUD – fear, uncertainty and doubt – in the NFT space, but brands have a unique opportunity to use NFTs to create greater value, engagement and loyalty ...

Opinions expressed by Forbes Contributors are their own. I’m a business reporter and the founder of Vivid Minds. Many companies are exploring the utilities of non-fungible tokens to help brands ...

Said avatars or ALTS, to be revealed to their adidas non fungible token (NFT) holders in the near future ... of adidas as a sports and lifestyle brand into the digital space,” said VP of ...