Four of the top five prefectures were in the Tohoku region in the operator’s list of “travel experiences rising in popularity.” Top-ranked Yamagata Prefecture saw a 1.94-fold increase in ...

The Tohoku region is located at the northern end ... It’s another great option for a family road trip, with plenty of ...

Niigata and Yamagata prefectures – there's a reason to visit Tohoku at any time of year. Yet despite this region being an off-the-beaten-path gem, it's just a 95-minute bullet train trip from ...