Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

While using TikTok or other similar social media platforms, you may have come across the popular term MLW. Here’s what it ...

Social media platform TikTok has expanded its family features aimed to enhance teen safety, promote digital well-being, and ...

The zeal that is driving this trend is as much a pushback against the forces of a consumerist culture as it is about saving ...

Evan Horowitz is the CEO of Movers+Shakers, a disruptive marketing agency with over 100 billion views across its TikTok ...

TikTok Shop agencies are helping US brands break into Mexico in order to reach a fast-growing market and hedge against a ban.

Eric Azike takes a look at the future of music and tech. For over half a decade, TikTok has been a dominant force in shaping music trends, launching artists into mainstream succes ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

By partnering with a voice-over agency, businesses can significantly enhance their videos, making them more engaging and ...

Influencer marketing budgets are still expected to grow in the U.S., but the fate of TikTok’s future in the country, as well as economic uncertainty spurred by the Trump administration’s tariffs, ...

I may be a little late to the party on this one, with Ramadan already underway. But if you’re looking to tap into the celebration this month, TikTok has published a new guide full of key insights to ...

I’m just back from the tech and arts festival South by Southwest in Austin. TikTok was there: it held a private, invite-only ...