Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, ...

Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

The embattled app TikTok, in the face of a looming survival deadline, has launched an old-school campaign to sway Washington, ...

House Democrats were widely mocked by conservatives on social media after appearing in a "choose your fighter" video that ...