Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

TikTok’s advertising revenue is set to exceed $30bn this year, despite looming uncertainty over a potential US ban. WARC ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

TikTok could have one or a few new owners, be banned again, or simply receive another reprieve to continue operating in the U ...

If a ban in the US is avoided, TikTok is forecast to earn $11.8bn in US ad revenue this year (up 21.0%, outpacing overall US ...

The social media giant has made two announcements: a slate of features for teen accounts, and an educational partnership with ...

The parent company of TikTok has offered US employees the chance to sell shares they might hold in ByteDance, a privately ...