Ahead of his first year as Texas' starting quarterback, Arch Manning signed a new NIL deal with Vuori Clothing. Vuori is an activewear company based in California and announced its partnership with Manning through a social media post earlier today.

Arch Manning is now "the guy" in Texas after two seasons of acting as the backup quarterback to Quinn Ewers. The expectations are high for Manning, and not just because of his last name and the star quarterbacks that have come out of his family.

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that number by landing another brand deal.